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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Example : A prospect fills out a form on a landing page for a new security software. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Rather, exercise caution and put yourself in the shoes of your customers. Unauthorized personalization.

Marketing 206
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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A few list filters based on location, company size, and engagement can create a brand new opportunity for email marketing. INTGRATION.

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The complete guide to writing much better marketing emails

Nutshell

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. Sentence-case subject lines: The worst software we’ve ever seen 5 ways Nutshell outperforms comparably-prices CRMs. Bounce rate. Unsubscribe rate.

Marketing 143