Constant Contact Lead Generation Prospecting ROI 
DiscoverOrg Sales
APRIL 10, 2018
You’re trying to ramp up, fast, and nothing brings in leads quicker than an outbound email campaign – so you drop those contacts into your CRM, and maybe a marketing automation tool (MAT) like Marketo, Outreach, or Constant Contact. …and the bounces start to roll in.
Nutshell
NOVEMBER 25, 2020
Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Basically every lead-generation strategy from events to discounts was just considered “marketing.”. Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers.
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