article thumbnail

38 marketing slang terms all marketers should know

Nutshell

A channel, or lead generation channel, is a platform or content type marketers use to reach consumers. How is this different from regular old lead generation? For example, your dog knows exactly the kind of high-value experience they’re going to get when they hear W-A-L-K. Content Marketing. Return on investment.

article thumbnail

How much does email marketing software cost?

Nutshell

According to Litmus , email marketing has an average ROI of 42X. But to really ensure a healthy ROI, you’ll want to upgrade to Pro. What does Constant Contact cost? Pricing structure: The cost of Constant Contact depends on the amount of features you need access to and the number of subscribers on your list. . .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

47 email marketing statistics relevant to 2021

Nutshell

Email marketing has an ROI of 4400%. Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns. 31% of B2B marketers say email newsletters are the best way to nurture leads. Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns. WordStream ).

article thumbnail

Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

There are so many more lead generation tactics that can be leveraged to ensure that your business is optimized for success. . In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. Email marketing. Email segmentation.

article thumbnail

Dirty Data Done Dirt Cheap

DiscoverOrg Sales

You’re trying to ramp up, fast, and nothing brings in leads quicker than an outbound email campaign – so you drop those contacts into your CRM, and maybe a marketing automation tool (MAT) like Marketo, Outreach, or Constant Contact. We pulled a laser-focused set of 8,000 contacts at 1,500 target accounts.”.

Data 46
article thumbnail

The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Basically every lead-generation strategy from events to discounts was just considered “marketing.”. At the risk of oversimplifying, these initiatives typically trace back to lead generation at the end of the day.

Marketing 143