Remove Construction Remove Course Remove CRM Remove SugarCRM
article thumbnail

Drive CRM User Adoption by Creating Paybacks

SugarCRM

While it seems like an “old hat” topic, user adoption remains one of the biggest causes of CRM implementation setbacks and failures because user adoption is at the core of CRM success. CRM success needs C-level backing, but it also helps when users understand the CRM and see how it makes their work easier and more rewarding.

CRM 27
article thumbnail

Getting Independent Reps and the Manufacturer on the Same Team

SugarCRM

However, because the construction of a building takes a long time (ASI has sales cycles as long as three years), the company must also build relationships with what it calls “non-buying customers.” On top of that, the company had no standard CRM platform in place when Avi joined. However, he also knew a CRM was a must.