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Busting the myth! Advertising is the same as marketing 

Salesmate

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Is advertising the same as marketing?

article thumbnail

Busting the myth! Advertising is the same as marketing 

Salesmate

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Is advertising the same as marketing?

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. To use these constructs powerfully requires responsibility. How are you avoiding complexity and commoditization in increasingly crowded markets? It's Google Glass.