Increase Sales

APRIL 14, 2014

Now that you understand what a marketing goal worksheet looks like and how it works. The next questions is: What do your marketing action plans look like? . Years ago, small businesses essentially had only one marketing action plan. This traditional plan looked to outbound activities including: Networking and/or trade shows.

Marketing 136

Marketing Social Media Trade Show Direct Mail 136

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. Networking including trade shows. The challenge is so many small businesses engage in marketing without having a written strategic plan in place. Direct mail.

Advertising 70

Advertising Advertising Marketing Small Business 70

Janek Performance Group

APRIL 23, 2024

It comes down to who your target markets are. Prospects at trade shows attended dozens of booths and likely meet hundreds of people. If I just go through the motions and act like every other rep at the show, why would the attendee remember me? Know your target market. Nor is it as clear-cut as you might think.

Social Media 62

Social Media Media ACT Follow-up 62