The Digital Sales Institute

MAY 17, 2019

But to have conversations that win, the sales questions, messages, storytelling, marketing content, and sales skills need to work together. In B2B selling only 3% of your market is actively buying at any given time, 57% are not ready and 40% are poised to begin.” – Aberdeen Group. How they buy and select vendors.

Decision Maker 65

Decision Maker Vendor Ideal Customer Profile Buyer 65

Partners in Excellence

JUNE 1, 2014

I wrote, How Can We Deliver Insights Without Critical Thinking Skills? Along with Mike Kunkle’s 22nd Century Selling Skills presentation, it’s stirred up some interesting discussions. We see thoughtful books like Jill Konrath’s Agile Selling offering similar observations. No related posts.

ROI 96

ROI Lead Rank Segment Analysis 96

Vengreso

JUNE 27, 2022

Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers. The buyer’s journey often starts with a Google search looking for compelling content and market research.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134