Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. Duby said calling customers and prospects on their cellphone was somewhat taboo prior to the pandemic, but has become more accepted since no one is in their office.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

OnePageCRM

MARCH 21, 2017

Prior to using a CRM, they had no way of knowing who had previously reached out to prospects. Think for a moment, can you remember the names of all your customers and prospects? As a general rule, you need a CRM if you can’t remember the name of every customer and prospect you deal with. Do you need a CRM? I asked him.

CRM 49

CRM Lead Rank Lead Scoring Segment 49

OnePageCRM

MARCH 21, 2017

Prior to using a CRM, they had no way of knowing who had previously reached out to prospects. Think for a moment, can you remember the names of all your customers and prospects? As a general rule, you need a CRM if you can’t remember the name of every customer and prospect you deal with. Do you need a CRM for sales?

CRM 39

CRM Lead Rank Lead Scoring Segment 39