article thumbnail

9 Sales Trends to Watch for in 2018

Circleback

Moreover, with millennials being the largest generational segment in the U.S. ABM has now been there long enough to creep into all aspects of a B2B marketer’s workbook. labor force, a sales strategy involving them is mandatory. Millennials Will Be the New Face of Sales. Account Based Everything Is the Way Forward.

Trends 20
article thumbnail

The 5 Essential Components of Digital Transformation

DialSource

This data can empower organizations with more accurate buyer personas, audience segments, predictive analytics, and much more. Rely on those experts who may have already gone through a digital sales transformation at a previous job or who have in-depth industry knowledge in a particular segment. Data can also guide product development.