Consultative Selling Incentives Journal Marketing 
Zoominfo
DECEMBER 14, 2021
The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry. Acknowledge Industry Challenges Many organizations are struggling with the current recruitment landscape, which is very much a candidate-driven market.
The Sales Association
MARCH 9, 2011
There are a number of reasons, including having an eye-catching display and planning activities during the show to direct people to your booth, but by far the biggest factor in generating traffic to you booth is pre-show marketing! One of my most successful pre-show marketing efforts was for a show in South Carolina several years ago.
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