Consumer Everest Incentives Sales 
Appbuddy
DECEMBER 1, 2020
This creates relevance and trust—two primary drivers for why 73% of consumers rate email as their preferred marketing channel, according to new DMA research. With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.
Appbuddy
NOVEMBER 23, 2021
There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. Peak sale season is relentless, now running from late October to mid-January. Prime the pump. Remind me again?
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