Appbuddy

NOVEMBER 23, 2021

The DMA’s Consumer Email Tracker report (sponsored by Validity) shows over four-fifths (82 percent) of subscribers wonder (at least occasionally) how senders acquired their email addresses. Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage.

Everest 52

Everest How To Intent Case Study 52

Appbuddy

SEPTEMBER 24, 2020

They achieve this by providing consumers with a clear picture of why providing more information is beneficial and will lead to a better subscriber experience. If you are looking for more detailed information from a subscriber via survey, consider offering an incentive to sweeten the deal, such as the chance to win a gift card.

Everest 52

Everest Segment Demographics Hubspot 52

Appbuddy

DECEMBER 1, 2020

This creates relevance and trust—two primary drivers for why 73% of consumers rate email as their preferred marketing channel, according to new DMA research. With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

Scale 52

Scale Face-to-face Travel Channels 52