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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Partial profiling: Reducing the number of form fields can improve conversion rates. Find the right tool.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Partial profiling: Reducing the number of form fields can improve conversion rates. Find the right tool.

Marketing 113
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Technographics (Technology Stack Data). Get a sample set of data.

Account 58