Remove Conversion Remove Everest Remove Incentive Remove Marketing
article thumbnail

Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Social media integration.

Everest 52
article thumbnail

Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. The salesperson in a PLG company is like a sherpa on Everest. Actions or events.