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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

SEPTEMBER 24, 2020

These brands have been able to identify opportunities to progressively profile their customers and build more robust data profiles, leading to better opportunities for segmentation and conversion. However, if a brand asks for too much information, their conversion rates typically drop. Great examples. B2B: HubSpot.

Everest 52
Everest Segment Demographics Hubspot 52
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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

JANUARY 16, 2020

PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. What Is Product Led Growth?

Lead Rank 63
Lead Rank Everest Top of Funnel Hiring 63
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