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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

Many senders collect only email addresses from their subscribers or leads to create less of a barrier to convert. These brands have been able to identify opportunities to progressively profile their customers and build more robust data profiles, leading to better opportunities for segmentation and conversion. Great examples.

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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

Product led growth (PLG) is a sales growth model that focuses on the end-user. PLG companies rely on the product itself as the primary driver of customer acquisition, conversion, and expansion. Instead, they have a sales team that proactively reaches out to certain accounts before they run into barriers. But there are risks too.