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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Companies now have so much unstructured data and often so little real insight into customer trends and sales effort trends. Take the information you DO have now, and through tools like Coremetrics and Cognos (or other tools) you can begin to see critical trends and patterns. They want to be where their customers are.

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No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

The conundrum, although 78% of executives thought a social business strategy was somewhat or very important to the future success of their business and 53% believe they must adopt social or risk falling behind; at this time, social media marketing is just not a top priority.