Pointclear

JUNE 5, 2017

You can listen to the webinar here. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be. The situation in many organizations today is characterized by: A low number of leads (just 42% on average) accepted and worked by sales.

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

Pointclear

AUGUST 14, 2012

Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. For example: 6,000 out of 9,000 leads generated by one client’s marketing department had a 1.28% lead rate resulting in a cost per lead of $2,662.24.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

Pointclear

FEBRUARY 23, 2018

What is a lead? Is it the person who signed up for your webinar this week? While all of these scenarios have potential, none could be called a lead. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

Sales Qualified Lead 100

Sales Qualified Lead Forecasting Outsourcing Services PointClear 100

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. These measurements drive low-quality leads to sales.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Pointclear

OCTOBER 5, 2018

This blog about lead cost summarizes a lot of research I have done on the subject. There is a table in that blog that recaps the cost-per-lead based on lead source. cost-per-lead—which at first glance sounds like a great deal for a B2B lead.

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

Pointclear

AUGUST 22, 2018

Which style works best for qualified lead generation and provides a lower cost per lead? The most effective sales people, appropriately nicknamed hunters, are laser-focused on results and seek the most qualified leads from their marketing team. The laser targeted approach holds sales accountable for every lead.

Sales Qualified Lead 113

Sales Qualified Lead Lead Generation Cost per Lead B2B 113