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A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? Increased revenue? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? Increased revenue? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 113
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

The goal of the account selection process is to optimize your sales and marketing resources — time, headcount, and budget — by focusing on the accounts most likely to drive big revenue. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. Technographics (Technology Stack Data). Physical Address.

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