Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. For instance, is lead generation a priority? Increased revenue? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. For instance, is lead generation a priority? Increased revenue? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Sales Hacker

NOVEMBER 14, 2019

The goal of the account selection process is to optimize your sales and marketing resources — time, headcount, and budget — by focusing on the accounts most likely to drive big revenue. In the past, managers would give their SDRs free rein to prospect whomever they wanted. Technographics (Technology Stack Data). Physical Address.

Account 58

Account Data Webinar Metrics Strategy 58