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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? While prospect’s email inboxes are becoming increasingly crowded ( 78% of consumers opt out of company emails due to sheer volume), their physical mailboxes get emptier. How to Write a Direct Mail Letter. Think again. How to Write a Sales Letter. Use One CTA.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

It means you’re targeting your prospects with your content and offers only if they are highly relevant to their needs. You’ll have an account for each prospect, and you’ll treat it as an individual market, crafting a specific marketing message to target it. SiriusDecisions conducts a yearly survey to evaluate the state of ABM.

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Effective Guide: How to Get Life Insurance Leads

LeadFuze

How do you prospect insurance leads? Your role here isn’t only limited to providing information on various plans available but also educating prospects about benefits tied up with having adequate protection against unforeseen circumstances through owning appropriate coverages based upon individual requirements and financial goals.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Use prospect search filters. Mailshake is a lead generation tool that lets brands automate their prospecting outreach via email, social, and phone. What is lead generation automation? Export to CSV.