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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Does it tell any story at all?

B2C 182
article thumbnail

Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Does it tell any story at all?

B2C 100