LeadFuze

JANUARY 1, 2022

6 Marketing Strategies to Decrease Your Cost of Customer Acquisition. A company was not satisfied with the success of their inside sales team, so they tested a 2-stage model. How can you differentiate your product or service from the competition? Step 4: Decide which channels to reach your target customers.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

ExecVision

APRIL 23, 2018

I’ve been to a lot of events in my career: sometimes as a sponsor, sometimes as a vendor, and other times as an attendee. One reason is that with so many vendors and new technologies, people are experiencing sales overload. With all of these challenges, how do you get ROI from trade shows, conferences, and events?

ROI 40

ROI Ideal Customer Profile Maximizer Closing 40

Sales Hacker

DECEMBER 8, 2017

Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there. Coffee shop meetings are the best neutral ground to meet – You and the customer are equal. – Lars Nilsson , VP of Global Inside Sales, Cloudera.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96