Pointclear
SEPTEMBER 20, 2012
Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics. Bob says customers value dealing with employees who have the power to act. I think there’s been some history of believing that technology is going to solve all of our problems.
Pointclear
FEBRUARY 27, 2014
Marketers thought that the new CRM software would solve their customer service and customer retention problems. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. In other words, marketing automation doesn’t work without strategy.
PandaDoc
SEPTEMBER 2, 2020
Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts.
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