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Angry customer? Why that’s actually good news for you

Selling Essentials RapidLearning Center

The researchers surveyed 198 buyers to explore what happens when customers get angry, and found something surprising and potentially very useful for sales and customer service professionals: Customers will let you know they’re angry when they “believe they can potentially alter and/or seek a remedy for a negative event.”

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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

Customer personas are imaginary or mostly imaginary characters created to represent and evoke a specific kind of customer. Customer personas can be used to divide audiences into subgroups and improve marketing messaging so that it is better suited to the unique requirements of a person or group.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Channel Partner is a person or organization that offers services or products on behalf of another entity, mostly via a co-branding agreement. Channel Sales is a method of classifying and deploying your sales force into groups focusing on different distribution channels such as in-house sellers, retailers, dealers, and direct marketers.