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A Comprehensive Guide to User Research Methods and Trends

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This branch includes online and paper surveys, longitudinal studies, polls on the Web, and even analytics tools (including Google Analytics). It includes interviews, usability tests, and field studies. It is wise to conduct interviews and field studies during this process, i.e., track users’ behaviors and thought processes.

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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

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When you get down to it, marketing is figuring out how to make more sales. Thus, following customer trends and desires will lead to sales-driving data. The best store layouts are set up to direct the customers, and premium items on an eye-level display will catch their attention. Look fo r gaps in the market.