The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. These people make up what is called the "buying center."
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