The ROI Guy

JULY 18, 2012

Leveraging its proprietary telecommunications research and platform, Alinean developed the Avaya IP Office TCO Calculator, a simple self-service on-line tool to tally the “cost of doing nothing” and potential capital and operational cost savings with Avaya. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

The ROI Guy

MAY 4, 2006

Annual growth in hardware sales and services are less, but still healthy at 6.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. percent of revenue on marketing, while IT service firms spend a paltry 1.1 On average, IT firms invest 3.6

Marketing 40

Marketing Vendor ROI Survey 40