The Pipeline
JULY 29, 2011
The Marketing Director of one of my target companies recently said about another system, “we don’t use that because it is not user friendly to sales.” Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Demand Generation. Book Notice.
SBI Growth
AUGUST 22, 2012
Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. These foundations provide rich data input. A/B testing.
Sales Hacker
SEPTEMBER 16, 2019
He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Lucidchart is the leading account planning platform for modern sales orgs. Jason was previously COO at Marketo, pre-IPO through the take private transaction, and has spent time at global executive roles at Adobe Omniture and Oracle.
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