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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130
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The Traps of ‘optimizing’ by Lead Source

SBI Growth

Marketing teams work to drive inquiries into the top of the funnel. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead. The Tale of Two Lead Sources. Click image to enlarge).

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Excellence Accelerator – Unlock the Potential of Your Marketing Team

SBI Growth

Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome. For example, Google Adwords is a proven tactic in all SBI demand generation programs.

Lead Rank 326
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What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg Sales

Let your sales development team go after them like cold leads – a phone call, an email sequence, maybe even a direct mail piece. A new day, a fresh approach, or a slightly adjusted attitude might be all it takes to get these leads moving through the sales funnel again. You don’t have to start entirely from scratch, though.

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Building an Effective Lead Management Process for High-Growth Sales

Velocify

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Keeping an eye on metrics throughout the funnel was important to be able to identify that tipping point.

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Deploy the Marketing Team: How ABM Can Take Sales to the Next Level

Sales Hacker

It’s not exclusively a marketing initiative — in fact, industry experts agree that ABM works best in companies where all revenue-generating disciplines are closely aligned. Account-based marketing is a new take on the traditional sales funnel. Direct mail. What is Account-Based Marketing (ABM)? Email marketing.