Sales and Marketing Management

MAY 14, 2018

Is it having a growth strategy focused on new market segments? These companies are leveraging account-based strategies, driving enterprise-wide alignment and use data science as a weapon. You’re likely familiar with SiriusDecisions’ Demand Waterfall, a decade-old concept. Knowing your target market is key.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

The Pipeline

MARCH 26, 2011

It is not just about aligning with marketing which is key, but some of the strategies and tactics that apply to superior nurturing, can be implemented and executed in the sales process itself. "7 Must-Have Lead Nurturing Recipes for B2B Marketers" [link] #B2B #audio #ebook. Reply to this comment. March 28th, 2011. Trackbacks.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

The Pipeline

NOVEMBER 25, 2011

Finally, and frankly my favourite is the White Paper nominated for Top Sales & Marketing EBook , it is a piece I wrote focused on time called Sales Happen In Time. Communication Strategy. Demand Generation. Sales Strategy. Territory Alignment. The other nominees include Kendra Lee. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Bridge Group

MARCH 9, 2018

We all know account-based (ABx) strategies are hot. Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. Next, Marketing committed to building a rock-solid content and enablement strategy. It Takes a (Committed) Village.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

The Pipeline

APRIL 29, 2011

world, we get so-called leads from blogging, social media, videos, eBooks, free reports, press releases, eZines, affiliate traffic, RSS feeds, and email lists. Communication Strategy. Demand Generation. Sales Strategy. Territory Alignment. Now in the 2.0 Book Notice. Book Review. Business Acumen. Sales Tool.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. While dashboards are invaluable for looking back at what went right or wrong in a sales cycle, successful sales leaders use dashboards to be proactive and adapt sales strategies well before it’s too late.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62