Remove Demand Generation Remove Education Remove Gatekeeper Remove Training
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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Then use this information to create marketing campaigns and related sales enablement tools.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Gatekeeper: Blocker in getting a product implemented or approved. This model is easy to build, but harder to scale, because it takes time and money to hire and train a full sales organization. This is hard to build, as the people can be difficult to recruit and educate on the benefits of your product. Generate interest.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). Combo Prospecting. Simplified.: