OutboundView

JULY 14, 2019

Strategic Sales & Marketing has a lot of different services on their website including appointment setting, lead gen, email marketing, coaching, and social media management. Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

Green Lead's B2B

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 20

Social Media Lead Gen Lead Rank Lead Scoring 20

Highspot

JULY 18, 2023

Companies once sought marketing generalists that were jack-of-all-trades, but now they seek functional experts. Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

LinkedFusion

AUGUST 23, 2023

There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Algorithms are used in automated lead scoring data to determine lead scores based on numerous parameters. MailChimp is only concerned with mass email campaigns.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Sales Hacker

JANUARY 6, 2021

Most sales and marketing strategies focus on casting a wide net to attract new customers, but ABM starts by identifying key accounts and then tailoring your communications to directly address that specific account or decision-maker. Here’s a look at some of the best channels for account-based marketing: Cold calling. Email marketing.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. Rather than waiting to follow up with that lead, your teams can reach out when the topic and your company are still top of mind.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. Zoho Zoho offers a ton of features at a very affordable price.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52