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Tying Your ABM Strategy to Revenue

Chorus.ai

“The buyer” is no longer a single person; it is a unit, a whole group of decision-makers that participate in the sale each playing a unique role… To market and sell to all those people, companies must change their strategy from focusing on individuals (traditional demand generation) to focusing on accounts (ABM).

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

How is IT spending changing for small and medium enterprises? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% Third party research and tools seem to help with the skepticism, as well as vendors providing the analysis in a collaborative and cooperative fashion.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg. Arley Nevar.

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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

Who should use it: Because inbound selling relies heavily on content and numerous touch points, it is best suited to businesses with strong marketing teams that can support content generation and demand generation activities across many channels. Who should use it: N.E.A.T The Challenger Sale.