Chorus.ai

APRIL 27, 2018

“The buyer” is no longer a single person; it is a unit, a whole group of decision-makers that participate in the sale each playing a unique role… To market and sell to all those people, companies must change their strategy from focusing on individuals (traditional demand generation) to focusing on accounts (ABM).

Account Based Marketing 48

Account Based Marketing Revenue Strategy Demand Generation 48

The ROI Guy

MAY 4, 2006

How is IT spending changing for small and medium enterprises? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% Third party research and tools seem to help with the skepticism, as well as vendors providing the analysis in a collaborative and cooperative fashion.

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg. Arley Nevar.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Highspot

SEPTEMBER 30, 2020

Who should use it: Because inbound selling relies heavily on content and numerous touch points, it is best suited to businesses with strong marketing teams that can support content generation and demand generation activities across many channels. Who should use it: N.E.A.T The Challenger Sale.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85