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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Outsourced content simply is not infused with deep domain knowledge. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. What is an Internal Content Marketing Agency?

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

You can also sign up for this free event to get an in-depth review. Outsourced content simply is not infused with deep domain knowledge. Save yourself time (and your job) by standing up an Internal Content Marketing capability. If you havn''t signed-up yet, see what your missing by reading attendee reviews on LinkedIn here.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. In year one, this is the lowest hanging fruit to generate momentum. Infuse the Sales Process with Buyer Insights.

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

You need to know when to talk and when to shut up. There’s no need to be doing manual tasks anymore like following up on cold emails one by one. Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market.