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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Work Out Kinks While a go-to-market strategy isn't guaranteed to prevent failure, it can help you manage expectations and work out any kinks before you invest in bringing a product to market. Build brand awareness and demand generation with inbound and/or outbound methods. You must optimize.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.”. Combo Prospecting. Simplified.: Mike Weinberg.