SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. It’s the low hanging fruit of Marketing, and it’s always harvest season.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

The Pipeline

JUNE 15, 2012

During the past two weeks I posted a couple of posts that if put in to practice, could help sales people overcome one of the most common challenges faced by sales professionals. The two posts were 8 By 8 and 5 After 5 , and Your Most Important Sales Appointment , both emphasizing the need for a disciplined approach to prospecting.

Prospecting 276

Prospecting Harvest Top of Funnel Face-to-face 276

The Pipeline

FEBRUARY 3, 2012

The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , EDGE Sales Process , Metrics , Productivity , Sales Success , Territory Alignment , execution. They say you can’t shrink your way to success, but perhaps there are situations in sales where you can. Sales Success , Territory Alignment.

Pipeline 212

Pipeline Territories Harvest Cold Calling 212