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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets. This dynamic significantly reduces operational costs linked to market penetration and local transactions. They also offer predictability, consistency, and control.

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SalesProCentral

Delicious Sales

Marketing (6398). Incentives (379). Demand Generation (181). There is little doubt that front-line managers are the pivotal job for sales success and that coaching is one of their critical contributions. Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614).