How One Company Integrates SDRs into their Account-Based Strategies
The Bridge Group
MARCH 9, 2018
Search for “account-based technology” on Google, and before you know it, targeted display ads will fill your browser, vendor branded socks will arrive in your mailbox, and dozens of new SDR cadences will flood your inbox. This was an upfront resource investment. This accounts for roughly 40% of their incentive compensation.
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