SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This happened with one of my demand generation clients. This strategy also extended to outside sales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper).

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! Consistency is key.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker

OCTOBER 21, 2019

Keep reading to learn who they chose as the most dynamic women sales leaders and the most dynamic up-and-coming women in the industry — listed in no particular order. Then take a moment to celebrate all the amazing women in sales. Most Dynamic Women Sales Leaders. Senior Director, Demand Generation at Unitrends.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90