BuzzBoard

MARCH 29, 2023

Another recent update by Challenger, Gray & Christmas claims the tech industry cut 21,387 jobs just this past February, accounting for 28% of all cuts. Seamless data flow backed by machine learning is helping marketers identify the most profitable customer segments and expect predictable results, driving a higher ROI. “If

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

BuzzBoard

MARCH 29, 2023

Another recent update by Challenger, Gray & Christmas claims the tech industry cut 21,387 jobs just this past February, accounting for 28% of all cuts. Seamless data flow backed by machine learning is helping marketers identify the most profitable customer segments and expect predictable results, driving a higher ROI. “If

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

Alice Heiman

OCTOBER 19, 2022

xiQ reinvigorates b2b sales and marketing by doubling down on industry-leading personality and behavioral science to provide broader, deeper, and more actionable insights. Companies using xiQ are able to increase their sales win rates by 4x, increase client engagement by 10x and realize ROI within weeks. About xiQ: xiQ Inc.

SAP 125

SAP Hiring Scale Account Based Marketing 125

Emissary

SEPTEMBER 27, 2021

They use it to populate a template with the data, a review of the past 90 days, some generic ROI calculators, a few slides that overuse the words “value” and “ partnership ,” and finally some bullets which outline the next 90 days. Would they be perfect to headline an industry conference and talk about how they use our platform?

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This happened with one of my demand generation clients. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper). Every CMO is looking for ways to increase performance.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

SBI

JUNE 19, 2019

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

BuzzBoard

FEBRUARY 26, 2024

Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set. Value-Added Training Sessions, UI & Customer Support When it comes to training, our customers have generously given thumbs up.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Targets Demand Generation Lead Rank 40

Pointclear

JUNE 10, 2016

I maintain, as do many of my peers in the industry, that the age old misalignment of marketing and sales is something that the CEO needs to address. Each were covered in detail, and referenced thought leadership from industry leaders. The call for ROI is getting louder from the C-suite, too. A summary: 1. Define a lead.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

The ROI Guy

MARCH 24, 2014

Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’. According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk.

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation Targets 104

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Targets Demand Generation Survey 88

Sales Hacker

JUNE 16, 2022

Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough. As well as average SAL value, SALs by market segment, industry, etc.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales Hacker

MARCH 23, 2020

Here’s just a sampling of what you’ll get: 36 on-demand sessions from sales leaders across the industry: They’ll be scheduled as in a physical conference, but available to watch on-demand. SiriusDecisions Summit is known for its content and community, so you can expect one of the most enriching experiences in the industry.

Conference 78

Conference Webinar Metrics Travel Industry 78

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

AUGUST 24, 2018

Often, we’re asked “What’s the best way to gain quick adoption of business value and ROI from sales reps, channel partners and prospects?”. Let us demonstrate how to leverage Campaign Mode on the Alinean ValueStory Cloud platform and for your ROI / TCO Tools: info@alinean.com.

Account Based Marketing 45

Account Based Marketing Campaigns Demand Generation Targets Analysis 45

Corporate Visions

NOVEMBER 7, 2019

For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. Most of the information in buyer personas has very little to do with whether there’s actually an opportunity to create a sale.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

The ROI Guy

AUGUST 24, 2010

“Leading B2B solutions recognize this shift in buyer sentiment and are migrating from solution to value selling and marketing with Alinean-developed assessment, ROI and TCO demand-generation and sales enablement tools.” These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

SalesLoft

DECEMBER 28, 2016

Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. Get ready for three full days of high-quality networking, actionable insights from leaders like Greg Schott, CEO of Mulesoft, and Jason Greene, Founder of Emergence Capital, and Tomasz Tunguz of Redpoint Ventures , and many more.

Conference 52

Conference Scale Hotels Demand Generation Targets 52

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Here’s how it works.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Here’s how it works.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

The ROI Guy

SEPTEMBER 13, 2011

Quantitative content can be established to communicate unique the benefits and value of proposed solutions, and could include: Estimations on derived benefits Configuration and pricing estimates Quick ROI calculations T CO competitive comparisons.

Buying Cycle 66

Buying Cycle Comparison Ideal Customer Profile Case Study 66

The ROI Guy

AUGUST 20, 2010

Recognizing this shift in buyer sentiment, B2B vendors are quickly evolving from product /solution to value selling via Alinean-developed on-line executive assessment, ROI and TCO demand-generation and sales enablement tools. Complete results of the 2010 Inc. Reference: [link].

Lead Rank 40

Lead Rank Lead Scoring Company Microsoft 40

The ROI Guy

FEBRUARY 21, 2012

They especially won’t say yes unless they see a quantified “cost of doing nothing” and know the project will have significant tangible benefits, significant ROI and fast payback. This would mean close to 200% ROI. Click here to learn more: [link].

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. ICPs are created by examining the qualities of an ideal customer, including their location, industry, and budget, which are then combined into a single, representative individual or account. Personality: Alonzo is a systems thinker.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business. How does our average sales cycle compare to industry peers’?

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have established audience development partnerships, leveraging extensive audience communities in many industries, with databases and e-mail marketing to develop an audience for the Interactive White Paper.

ROI 40

ROI Lead Generation Campaigns Lead Rank 40

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Because B2B sales cycles can stretch months or even years, you typically won’t see a return on investment (ROI) for a while. We’ve broken down these ABM-oriented metrics by leading indicators, funnel impact, and ROI. Example: $1.5

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

The ROI Guy

FEBRUARY 9, 2011

In the current climate of cost management and strategic spending (Frugalnomics), organizations need to get some idea of where they stand compared to others in their industry. Responses to these questions are then compared against the average responses of a similar industry, revenue and employee-sized peer groups.

Sage 40

Sage Survey Tools Remedy 40

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

AUGUST 3, 2011

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

The ROI Guy

NOVEMBER 29, 2010

The study examined the customization technique and percentage of buyers who indicated customized content is more valuable when customized by this technique: By Industry = 82% more effective; By Role / Job Function = 67% more effective; By Company Size = 49% more effective; By Geography = 29% more effective. this year, an increase from 3.1%

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Zoominfo

NOVEMBER 8, 2021

International marketing demands a substantial level of research in order to ensure a good product-market fit and a high probability of ROI. “It Segment by industry, company size, and annual revenue to see where you are winning the most. What are the main industry segments they classify themselves as? into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Targets Demand Generation 69

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

InsightSquared

JANUARY 23, 2019

Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. Please note, some of these reasons can vary based on your industry or specific sales process. But first, let’s get some things straight.

Marketing Qualified Lead 81

Marketing Qualified Lead Lead Rank Top of Funnel Funnel 81