Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling
SBI
SEPTEMBER 13, 2018
Fortunately, increasing live interactions – whether virtual or in-person – has an easy remedy, and for many, it starts with the scheduling of an appointment. B2B organizations have some significant work to do in terms of the timeliness, variety and quality of those interactions to win buyers’ dollars and long-term loyalty.
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