Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

The ROI Guy

APRIL 21, 2010

Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130