Babette Ten Haken

AUGUST 20, 2018

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. In the complex Industry 4.0

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

SEPTEMBER 6, 2018

How would you rate your own customer retention performance? Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Think about it. Because it should.

Retention 61

Retention Customer Hiring SME 61

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 93

ROI Account Marketing Lead Rank 93

Babette Ten Haken

SEPTEMBER 11, 2018

I’m working on groundbreaking XXX technology for B2B sales and marketing. You seem like a thought leader interested in learning about ways to improve B2B sales and marketing and I’m trying to get the word out. Lead a more collaborative, engaged and profitable workforce relentlessly focused on customer success and customer retention.

Social Media 205

Social Media Ideal Customer Profile LinkedIn SME 205

Sales and Marketing Management

OCTOBER 9, 2017

Cred-ability – The best sellers can demonstrate how things really work, or can link customers with subject matter experts (SME). Rick Wong has over 35 years working in sales and marketing with Fortune 100 companies including Hewlett-Packard and Microsoft.

Microsoft 213

Microsoft Decision Maker SME Hiring 213

Babette Ten Haken

FEBRUARY 12, 2018

You just may be creating customer instability instead of executing a rock-solid customer retention strategy. Three areas are critical to creating consistent, holistic, delivery of customer success for customer retention: Marketing and Sales Strategies. So is the probability of customer retention. Let’s explore.

Customer 84

Customer Churn Retention SME 84

Babette Ten Haken

SEPTEMBER 27, 2018

A Hopscotch Client Retention Strategy will not boost Customer Success. 3 Ways to improve Your Customer Retention Scorecards. Are We Storytelling compelling Customer Retention Experiences? Create a more engaged and profitable workforce relentlessly focused on customer success and customer retention.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71

Babette Ten Haken

SEPTEMBER 5, 2018

Why be surprised when customers defect, when small, but effective customized and personalized experiences impact customer retention? She is a member of SME, ASQ, SHRM and the National Speakers Association. After all, over time, value added customer experience efforts add up, or they don’t. is available on Amazon.com.

Customer 109

Customer SME Retention Engineering 109

Babette Ten Haken

APRIL 8, 2019

Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here.

Decision Maker 101

Decision Maker SME Ideal Customer Profile Engineering 101

Babette Ten Haken

MARCH 18, 2019

Let alone experiences leading to customer success and customer retention? Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention. Find out more right here.

SME 83

SME Retention Ideal Customer Profile Margin 83

Babette Ten Haken

SEPTEMBER 3, 2018

Far too many of us equate customer retention only with retaining customers in our own customer bases. Are We Storytelling compelling Customer Retention Experiences? She is a member of SME, ASQ, SHRM and the National Speakers Association. Throughout the duration of their relationships with us and the organizations we work for.

SME 55

SME Retention Ideal Customer Profile Negotiation 55

Babette Ten Haken

JULY 5, 2018

And is this inconsistency reflected in the rate of customer churn and customer retention, mid year? I do not need to be reminding you of best practices in customer experience and customer retention. So much for customer experience and customer retention mea culpa. Or is your track record inconsistent? Let’s all B-R-E-A-T-H-E.

Retention 56

Retention Customer Churn SME 56

Babette Ten Haken

DECEMBER 13, 2018

Collaborative storytelling involves everyone in the organization, not just the marketing department. . Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. Babette’s Playbook of collaboration hacks, Do YOU Mean Business?

SME 69

SME Retention Ideal Customer Profile Hiring 69

Babette Ten Haken

AUGUST 27, 2018

Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 88

Customer SME Retention Engineering 88

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Babette Ten Haken

AUGUST 22, 2018

Providing compelling speaking programs and workshops focused on professional innovation, workforce engagement and customer success for customer retention. As a result, customer acquisition and retention are riddled with gaps in execution. After all, this bias impedes client acquisition and retention. Take the next steps, today!

Customer 59

Customer Epiphany Retention SME 59

Babette Ten Haken

MARCH 21, 2018

Then again, in small and mid-market organizations, your leadership often has a literal investment in the organization’s Us versus Them business model. As a result, enlightened sales, marketing, engineering and IT professionals, like you, attempt to cobble together a cross-functional, collaborative internal network to stay competitive.

SME 65

SME Hiring Retention Ideal Customer Profile 65

Babette Ten Haken

MAY 2, 2018

Except that conducting surveys is a form of data science as well as market research. Read these related posts on professional innovation , workforce engagement and customer retention. . She is a member of SME, ASQ, SHRM and the National Speakers Association. Ready to find out what those two questions involve?

Customer 59

Customer Survey SME Social Media 59

Babette Ten Haken

APRIL 11, 2019

Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here.

Ideal Customer Profile 61

Ideal Customer Profile SME Networking Retention 61

Babette Ten Haken

NOVEMBER 16, 2017

Besides, these statements are created by organizational committee (or the marketing department). Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon. Image source: iStock.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Babette Ten Haken

JULY 18, 2018

Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? One organization I spoke with experienced a series of mergers and acquisitions, as they expanded their market reach. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Babette Ten Haken

SEPTEMBER 10, 2018

Profitable leadership communication connects the marketing and sales right hand of the organization with the operations and service delivery left hand. Our One Millimeter Mindset team chuckled when I sent them a marketing automation message from our now-former, ex-vendor. Guess what!

Ideal Customer Profile 58

Ideal Customer Profile SME Retention Vendor 58

Crunchbase

MARCH 13, 2023

For instance, it’s often easier to get meetings with prospects in the SME space, particularly startups. In a declining, volatile market, working with the most accurate insights available will make all the difference. In a downturn, maintaining an account becomes an exercise in marketing, positioning and relationships.

Territories 59

Territories Churn Face-to-face SME 59

Babette Ten Haken

APRIL 4, 2019

Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here.

SME 75

SME Ideal Customer Profile Education Retention 75

Babette Ten Haken

JANUARY 10, 2018

The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. Next steps towards collaboration strategies to improve client outcomes: Read these related posts on professional innovation , workforce engagement and customer retention. .

Engineering 62

Engineering SME Retention Proposal 62

Babette Ten Haken

SEPTEMBER 20, 2018

Create a more engaged and profitable workforce relentlessly focused on customer success and customer retention. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales.

Ideal Customer Profile 72

Ideal Customer Profile Strategy Customer SME 72

Babette Ten Haken

AUGUST 15, 2018

Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association.

SME 59

SME Hiring Retention Travel 59

Babette Ten Haken

OCTOBER 10, 2018

Create a more engaged and profitable workforce relentlessly focused on customer success and customer retention. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales.

Ideal Customer Profile 70

Ideal Customer Profile Customer SME Hiring 70

Babette Ten Haken

MAY 28, 2018

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. Therefore, the majority of STEM professionals with whom I’ve worked and researched, perceive sales and marketing storytelling as lacking substance. is available on Amazon.

SME 48

SME Engineering Decision Maker Government 48

Babette Ten Haken

APRIL 19, 2018

Then, design thinking keeps your marketing and sales people from rushing ahead and marketing, selling and over-promising stuff to a non-receptive marketplace. Read these related posts on professional innovation , workforce engagement and customer retention. . Has what you read today started you thinking about tomorrow ?

Hiring 51

Hiring Engineering SME Exercises 51

Babette Ten Haken

FEBRUARY 27, 2020

Find a budget for your marketing initiative. I am a member of SME, ASQ, SHRM, ATD and the National Speakers Association. Do something different. Fund your venture. Buy your products and services. Improve their performance. Sign off on your engineering design specifications. You get the picture. is available on Amazon.com.

SME 86

SME Margin Engineering Education 86

Babette Ten Haken

SEPTEMBER 13, 2018

Lead a more collaborative, engaged and profitable workforce relentlessly focused on customer success and customer retention. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales.

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Babette Ten Haken

JULY 26, 2018

Then again, so do sales and marketing professionals. Babette Ten Haken delivers her One Millimeter Mindset keynotes, breakout sessions and workshops to help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention.

SME 58

SME Engineering Retention Coaching 58

Babette Ten Haken

OCTOBER 15, 2018

This connection signifies that we are doing our homework and are engaged in effective marketing. She is a member of SME, ASQ, SHRM and the National Speakers Association. We want to do business with them, and so, seemingly they with us. That is a good thing, for us both. So are these current and potential customers.

Ideal Customer Profile 147

Ideal Customer Profile Customer SME Sales Qualified Lead 147

Babette Ten Haken

MAY 21, 2018

Download this white paper to discover the top 5 negative customer retention scenarios. Read these related posts on professional innovation , workforce engagement and customer retention. . She is a member of SME, ASQ, SHRM and the National Speakers Association. First, performing customer base triage raises a red flag.

Customer 51

Customer Pivotal Retention How To 51

Babette Ten Haken

AUGUST 16, 2018

Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

JULY 9, 2018

The type of client outcomes which fuel loyalty and customer retention. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Face-to-face 58

Face-to-face SME Retention Margin 58