Remove Marketing Remove Retention Remove SME Remove Software
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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Reinforcing a hopscotch client retention strategy reinforces “the same” rather than providing the palette for innovation. Yes, I know.

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When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. We all know that customer acquisition costs as much as 5 times the cost of customer retention. When it comes to customer retention, they tend to watch from the sidelines until it comes time to renew that contract. Ad hoc or proven?

Sports 74
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Why Customer Micro Experience Specialists impact Customer Retention

Babette Ten Haken

Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. Often, the primary catalysts for customer retention are hidden within the organization.

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5 Habits of the Best Salespeople

Sales and Marketing Management

Cred-ability – The best sellers can demonstrate how things really work, or can link customers with subject matter experts (SME). The power goes out during a software deployment. Rick Wong has over 35 years working in sales and marketing with Fortune 100 companies including Hewlett-Packard and Microsoft. You know the answer.

Microsoft 213
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Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Considering how connected everything and everyone is to each other and software and machine interfaces, that’s a lot of stickiness to stick close to. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. She is a member of SME, ASQ, SHRM and the National Speakers Association.

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Why Your Professional Expiration Date is Out of Sync and What to Do

Babette Ten Haken

The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. A software engineer has a fleeting professional expiration date, lasting 2 years, if that long. What will you choose? Contact me and let’s discuss.

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3 Industry40 Soft Skills catalyze Personal Development and Leadership

Babette Ten Haken

or #Industry40) business environment includes processes, software interfaces, equipment and machinery and people. In my work with clients who are wrestling with digital transformation for business growth, the machinery and software collaborate far better than their human co-workers. Seamlessly. Interoperably.