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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. What’s the difference between lead generation vs. demand generation?

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources. What’s the difference between lead generation vs. demand generation?

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Trade Show Prospecting Toolkit: The Ultimate Collection

DiscoverOrg Sales

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

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How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Ensures consistent messaging across all touchpoints.

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The Pipeline ? Not Different ? Sales eXchange ? 132

The Pipeline

John: No no, my people have to go out find leads and prospect, in fact, I wish they would do more; but they work trade shows, networking, cold calls. Demand Generation. Objection Handling. It’s not easy either, they have to work at it and there is always room to improve. Book Notice. Book Review. Guest Post.

Pipeline 214
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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. Demand Generation. Objection Handling. There’s so much that’s wrong with the traditional sales funnel, and it’s gotten worse in the Sales 2.0 Now in the 2.0 Book Notice. Book Review. Business Acumen.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.

Marketing 192