Product Management Is a Contact Sport – What’s Your Injury Risk?
Product Management University
MARCH 14, 2017
Without a portfolio strategist, the injury you’re most likely to sustain is an overabundance of disjointed one-off development projects to satisfy the next big sales opportunity or unhappy customer. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Body Part: Functional Product Design.
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