eGrabber

NOVEMBER 20, 2019

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. However, successful salespeople have a remedy for this.

Leads 95

Leads Marketing Qualified Lead Lead Generation Remedy 95

The Pipeline

MARCH 28, 2011

There is a remedy, the logical one is fire them, but I know that’s not fashionable these days. Demand Generation. If you don’t have it in you to do the right thing, you can re-establish expectations around the activity in question, develop a mutually agreed on plan, including targets, timelines, metrics and review process.

Pipeline 220

Pipeline Twitter Hiring Territories 220

The Pipeline

SEPTEMBER 19, 2011

Oddly, it is sometimes the C’s who are getting remedial training to help them catch up and be contributors again, which is an example of my first point. Demand Generation. Again, great point about HR, but with a good process in place, HR should be the enabler of what I am saying, not an obstacle. Book Notice. Book Review.

ROI 243

ROI Pipeline Training Twitter 243