Benchmark Your Demand Generation Content in 4 Quick Steps
Sales Benchmark Index
AUGUST 19, 2012
It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Your blog, white papers, webinars, and eBooks must be your best sales people. Is your demand generation content better than your competition? Learn how the competition uses their demand generation content to sell.