Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI Growth

APRIL 8, 2013

Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. Generally, marketing leaders struggle with whether to outsource or use internal SMEs. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JUNE 8, 2020

More webinars, that makes sense. So I started really digging into determining the degree of the increase of certain types of emails: Incoming emails about Webinars: Up 220% Incoming newsletters: Up 69%. Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay? But I’m also getting more cold outreach.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. Spending too Much on the Wrong Things.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. February 2008. January 2008. December 2007. Book Notice. Book Review.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

AUGUST 10, 2011

We wanted to avoid the predictable trappings of yet another webinar, while providing our audience with relevant ideas and practices to improve their prospecting and sales. Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

eGrabber

NOVEMBER 20, 2019

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. eGrabber Webinar series. It’s all set! Email Address *.

Leads 95

Leads Marketing Qualified Lead Lead Generation Remedy 95

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Ensures consistent messaging across all touchpoints. Consider Slack as a valuable option.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Sales Tool. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s Book Notice.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The Pipeline

NOVEMBER 10, 2011

The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. Sales Tool. Focus Roundtable Free Online Event. Thursday November 10, 2011 3:30 pm Eastern. The question is: What should one’s sales prospecting strategy be? Book Notice. Book Review.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews Webinars. Sales Enablement.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

The Pipeline

NOVEMBER 25, 2011

Changing mediums, my webinar Leveraging Trigger Events for Sales Success , a jolly romp of triggers triggered and dodging bullets; is up for Top Sales & Marketing Webinar. Demand Generation. Sales Tool. Almost looks like we should form a band, but no surprise, top bloggers lead to top posts. Book Notice.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The Pipeline

DECEMBER 7, 2011

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

Sales Hacker

MARCH 23, 2020

Advanced Sales Tools and Strategies. Thankfully, artificial intelligence has become a powerful tool within effective sales organizations to automate workflows, identify warm prospects, and even nurture and outreach to leads to create meetings. On-Demand Sales & Marketing Training, 2020. Registration is free.

Conference 78

Conference Webinar Metrics Travel Industry 78

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Sales Tool. Book Notice.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

JANUARY 18, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

MARCH 7, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

Sales Hacker

MARCH 1, 2024

These spokespeople can directly connect to an audience through content like webinars and video podcasts, lending authority and expertise to your messaging and forging strong relationships. When spreadsheets fail, users must choose between expensive, rigid BI tools or notebooks, which require programming skills.

Media 71

Media Company Distribution How To 71

SBI

FEBRUARY 25, 2020

Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. Baked into every tactic designed to support company growth should be a plan to leverage advocates through video, quotes, reviews, speaking opportunities, webinars, PR, etc.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

The Pipeline

FEBRUARY 8, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

AUGUST 24, 2011

Beyond automation, tools, and other resources available to sales professionals today, it still is the responsibility of the rep to be sure they are ready and willing to fully engage with a potential buyer, we examine a few here, some next week, but we are also curious as to what you do to be better prepared. Demand Generation.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

JULY 1, 2011

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 181

Pipeline Cold Calling Hiring Compensation 181

The Pipeline

NOVEMBER 23, 2011

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

JANUARY 17, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

MARCH 6, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management. Sales Cycle. Sales eXchange. Sales Force Alignment.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212